Executive Summary

Many people consider the lottery as a gaming product, but it is a high volume industry which can also be called a commodity. The lottery industry keeps a 29% share of the entire global gambling revenue.

With the introduction of new and advanced methods, the lottery industry has grown immensely over the last ten years across the world.

While there may be many people who disagree with gambling from a moral standpoint, and many who argue that vulnerable individuals are at risk of gambling addiction and therefore tighter controls should be imposed upon the industry as a whole, there is no denying that the gambling industry is a mainstay of the global economy.

Yes, the cryptocurrency growth hasn’t been smooth – for example, Bitcoin’s value has bounced all over the place in the last ten years. But while the crushes have been rapid, the increases haven’t been less significant: by February 2021, it cost even $38,000! Yes, it’s a higher-than-average risk, but for a higher-than-average return.

Amid the COVID-19 crisis, the global market for Online Lottery estimated at US$7.1 Billion in the year 2020, is projected to reach a revised size of US$11.1 Billion by 2027, growing at a CAGR of 6.6% over the analysis period 2020-2027.

In the global Online Instant Lottery Games segment, USA, Canada, Japan, China and Europe will drive the 5.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$899 Million in the year 2020 will reach a projected size of US$1.3 Billion by the end of the year 2026.

BUSINESS OPPORTUNITY

Jumbo Ticket is an online lottery site that focuses on providing secure and completely transparent jackpot schemes to its users where the user can start earning sums of money up to $1 Million after buying a ticket starting at $10 only. The Aim is to identify a pool of winners rather than the nominal lottery method where a sole winner is identified as the jackpot winner. Jumbo Ticket also offers numerous schemes where apart from winning the jackpot amount, the users can also earn income through various other programs. Jumbo ticket always strives to build a beneficial future for its clients, partners and associates. Secure gameplay lotteries give each user a better chance of winning each lottery.

TARGET MARKET

Amid the COVID-19 crisis, the global market for Online Lottery estimated at US$7.1 Billion in the year 2020, is projected to reach a revised size of US$11.1 Billion by 2027, growing at a CAGR of 6.6% over the analysis period 2020-2027.

The global online lottery market is a fragmented market with the involvement of numerous local and international players.

There are strong competitors in the market with diversified portfolios, leading to an intense competition among the existing players.

At Jumbo Ticket, when talking about the target market, we categorise the market into two realms; Low end and High end.

TARGET MARKET

Low end comprises the target group who to put bluntly, are people living on the edge in a hand-to-mouth situation. People who are looking for new and easy ways to make ends meet. Ways that aren’t too heavy on their wallets.

High end targets those people who essentially have enough funds to invest in the lotteries. In a nutshell, this group consists of people who have nothing to lose if they were to invest in the lotteries. These include people who are looking to participate in affiliate programs and earn extra income through them.

The increased penetration of smartphones is giving rise to a number of mobile application-based lottery games. The end users have the convenience and comfort of gambling within the comfort of their own space, which is one of the major drivers of the segment.

The increasing focus on investment in technology, improving digital sales, and tapping on the new customer groups will propel the transformation of the market.

The Online Lottery market in the U.S. is estimated at US$2 Billion in the year 2020. The country currently accounts for a 28.89% share in the global market

China, the world's second largest economy, is forecast to reach an estimated market size of US$2.1 Billion in the year 2027 trailing a CAGR of 10.3% through 2027.

TARGET MARKET

The global online lottery market is driven by the increase in the per capita income, high adoption, growing interest, and growth of dual-income households.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR while Rest of the European market will reach US$2.1 Billion by the year 2027.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

The global online lottery market by geography is segmented into APAC, North America, Europe, Latin America, and MEA.

BUSINESS MODEL

At the pace the world is progressing in today and with the restrictions and hardships faced due to the pandemic, online lottery operators turn to technology to help spend less but yet increase their revenue, while driving more value towards good causes in the process. Jumbo Ticket has always been an advocate of this approach and has come up with a bunch of ideas to solidify their presence in the market

Utilising the internet as a medium Why Going Digital Matters Importance of Engagement

UTILIZING THE INTERNET AS A MEDIUM

Research shows that almost 80 percent of the world’s adult population now have access to a smartphone within arms reach. This is not news for anyone, but while other industries have long adapted to this shift, the lottery sector has been somewhat stagnant in the digital and mobile transformation of their products.

We are now at a time where there haven’t been more devices connected to the internet ever before and the number is constantly growing.

With the Jumbo Ticket portal which is augmented to work flawlessly on a smartphone, tablet or a pc, players from across the globe now have access to their favourite games and live draws on their smartphones.

IMPORTANCE OF ENGAGEMENT

The traditional lottery system was designed in such a way that the only reason the people play is to win the jackpot amount.

With the passage of time, people’s behaviour and their thought patterns have changed

People are looking at ways that would get them involved more, rather than just winning the price. They want to feel like they have earned the prize.

Keeping this concern in mind, Jumbo Ticket has introduced a package system; a scheme consisting of 9 packages where the players get rewarded for their efforts along with the jackpot money.

It is more like a journey that the players have to take, where the value of the package increases and so do the benefits that come along with it.

WHY GOING DIGITAL MATTERS?

Online lotteries have come into existence since early 2000. Since then it has been revolutionising the lottery industry till date.

It seeks to eliminate all the common issues faced by the traditional lottery system such as lack of transparency, security risks and privacy concerns.

It allows the players to access the site from literally any part of the world, the only requisite being that the user must possess a smartphone.

It assures security as every day, new methods are being devised to add additional layers of security to your account in Jumbo Ticket.